You may recall research I did for creating a business card for my custom tailoring business. I want to present to you my latest web-design research related to custom tailoring. The first example comes from John Isaac’s Clothing in Gainesville, FL. Wait. Is this guy a tailor or is he selling you the clothes off his back? Is John Isaac a real person? Is Mr. Isaac a fan of the Gators? Just read the “FAQ’s”. (The FAQ’s what? Do the clothes belong to the FAQ?) My favorite part is when he describes what will happen in the the first meeting: “Talking man, lots of talking.”
John Isaac is not a real person. It is an amalgam name of John Mitchell’s father’s name (convienently, his namesake) and grandfather’s first name (Isaac). “John Isaac” is a more, hmm, Old Testament name than “John Mitchell”. But please folks, can you give John an A For Effort? He’s very sincerely acting out the Me Too Jew role described by Emma Forest in her novel Namedropper (Simon and Schuster, 2000):
Comments (2)
his jew game, to which i can definitely relate, is tight!
Of course John may actually be part Jewish, in which case I would feel like an ass. Otherwise, he’s such a hardcore Me Too Jew, that he went beyond her criticism and became a tailor! I do have respect for what this guy does for a living. I’m just jealous cause I haven’t figured out a way to Jew-up my name.
Some people start businesses and WASP-up the name. For example, Christopher-Clark Fine Art Gallery in San Francisco was started by a guy named Chris who, like John Mitchell, also has an Irish last name. Irish names just don’t have very much cache in the world of tailoring or art dealing. I’ll just use my English-sounding name.
BTW, I guess we should add a category for “confusing apostrophes” to go along with “unnecessary quotes”.