thanks to hollister hovey, brooklyn’s lovely lady with a penchant for hunting regalia, riding helmets and velvet slippers, i’ve been turned onto the impossible project: re-inventing insta-film. they’ve purchased polaroid’s machinery and leased their building in the netherlands to create a new instant film that is fully compatible with polaroid cameras. they need your help. let them know how you can help at their website.

photos borrowed from flickr ‘polaroid’ (pool). various photographers.

-mm